Artificial eyelashes are one of the best-seller products in a saturated cosmetic market. Therefore, the newbies and existing brands strive hard to win the fierce competition by displaying their products in impressive packaging.
If you want a rise in the eyelash industry, a brand must grab innovative and cool eyelash packaging ideas to help brand awareness and win customers’ attention. These boxes’ high durability and visual gaze make them popular among manufacturers and customers.
Let’s look at some awe-inspiring eyelash packaging ideas that are fruitful for brand affluence!
What Is Eyelash Packaging?
An eyelash packaging refers to a container used to protect false eyelashes. This can include boxes, bags, pouches, or any other container customizable to any shape, size, and style. This cosmetic packaging is light in weight and durable enough to assure the safe and sound delivery of false eyelashes to its final consumers.
Why Do Brands Need Innovative Eyelash Packaging Ideas?
It’s not a denying fact that packaging is the first communicator of your product that will impress cosmetic fanatics. So let’s look at why brands opt for eyelash box packaging ideas!
- Creative packaging ideas help a brand to grab the buyer’s attention
- Highlight your brand image in the competitive marketplace
- Improve a brand sales revenue
- Win engagement of existing and new buyers
Different Types Of Eyelash Packaging
There are many different types of eyelash containers available in the market, but the most popular ones are mentioned below:
- Eyelash Boxes
Boxes are the most common type of eyelash packaging. They are commonly manufactured from cardboard, rigid, and Kraft paper packaging materials. Boxes are a great option to transport false eyelashes in their original shape.
Pouches are manufactured from transparent plastic material that has a zip closure. Bags are an exceptional choice for storing and transporting pairs of eyelashes, but they are difficult to open and close.
Bags are another popular type of eyelash packaging and are also considered one of the fantastic eyelash packaging ideas. They are manufactured from cloth and soft material and come with a drawstring closure.
Eyelash Packaging Ideas
Now, let’s jump toward the creative ideas that are fruitful to make your eyelash boxes highly enticing and also helpful to uplift your brand sales potential!
- Use Of Window Cutouts
Featuring window panes on your boxes create a unique unboxing experience for customers. Die-cut windows are customizable in any shape rectangular, triangular, or circular. It’s excellent to improve the visibility of these eyelashes and add personality to your brand.
- Imprinting Of the Company’s Slogan
Imprinting the company’s logo is one of the most luxury eyelash packaging ideas. It helps your customers to identify your brand among many rivals. You can choose geometric shapes and the eye’s shape logo to bring creativity. It will help in enhancing brand value and brand awareness.
- Addition Of Printed Ribbon Closures
Printing ribbon closures on eyelash packaging is among the best eyelash packaging ideas. This is a fantastic way to give the box color and texture. Printed ribbon closures make the unboxing experience more pleasant, cozy, and opulent. In addition, it’s a fantastic method to make your customers feel valued.
- Go For Minimalism
You will adore these elegant eyelash packaging ideas if your brand prefers elegant, sophisticated design patterns. A brand should emphasize the sleek and minimalistic visualization of eyelash boxes. Any firm that wants to project a sense of elegance and luxury should use this design style. It’s a fantastic method to give your eyelashes a premium appearance.
- Use Of Foil Stamping
Foil stamping must be taken into consideration when discussing upscale eyelash packaging. Using heat and pressure, the printing method of foil stamping applies a thin coating of metal foil to the surface of a material.
This results in a metallic and lustrous finish. In addition, your adorable, original eyelash packaging can take on a more opulent and high-end appearance by adding foil stamping. It’s one of the cute eyelash packaging ideas to give your brand more nuance and complexity.
- Go For Bold And Bright Colors
On the other end of the color range, your adorable, inventive eyelash packaging design uses bright, vivid colors. This is a fantastic method to distinguish your cosmetic items on retail shelves. For any brand that wishes to stand out, bold and vibrant colors are ideal. In addition, it’s a fantastic approach to give your brand personality.
Eyelashes are one of the essential cosmetic product that boosts an individual personality. The eyelashes should be encased in enticing packaging to have a long-lasting impact on buyers. Therefore, cosmetic brands should use creative eyelash packaging ideas to win the race and become competitive market leaders. Being bold in colors, featuring the company’s logo, foil stamping, window cutouts, and a minimalistic approach would help a brand display its products in a box that creates a wow factor and lures customers at a glance.