Is Fear of God Justin Bieber’s Brand?

Justin Bieber is one of the biggest names in the music industry and has been for over a decade. He’s known not just for his music but also his fashion choices. One of his go-to brands is Fear of God, a luxury streetwear brand founded by Jerry Lorenzo. Fear of God is a brand that emphasizes a mix of fashion and faith, and it has become synonymous with Justin Bieber’s style. But is Fear of God really Justin Bieber’s brand, or is there more to the story?

The Connection between Justin Bieber and Fear of God

Justin Bieber’s relationship with Fear of God started back in 2015 when he was spotted wearing the brand’s essentials clothing. Since then, he has become a regular customer and has even collaborated with the brand on his own line of clothing. The collaboration, called ‘Fear of God x Purpose Tour,’ was a limited-edition collection that featured a mix of streetwear and tour merchandise. The collection was a hit and sold out quickly.

Bieber has continued to wear Fear of God clothing, both on and off stage. He’s been spotted wearing the brand’s signature oversized hoodie, as well as its distressed denim jeans. The brand has become so intertwined with Bieber’s style that many people associate Fear of God with him.

Fear of God’s Connection with Faith

Fear of God is not just a fashion brand; it also has strong ties to faith. Jerry Lorenzo, the brand’s founder, has stated that his faith is a huge part of his design process. He has even gone so far as to say that Fear of God is a “tool for ministry.” The brand’s name itself is a reference to Lorenzo’s belief that “fear of God” is a foundational principle for a fulfilling life.

Given the brand’s connection to faith, it’s easy to see why Justin Bieber, a devout Christian, would be drawn to it Essentials Jacket. In fact, Bieber has spoken about his faith many times in interviews and on social media. He has even been known to lead impromptu worship sessions at his concerts. It’s clear that faith is an important part of his life, and Fear of God’s emphasis on fashion and faith is a natural fit for him.


So, is Fear of God Justin Bieber’s brand? While he certainly has a strong connection to the brand, it’s clear that Fear of God is much more than just a fashion brand. Its emphasis on faith and ministry sets it apart from other luxury streetwear brands. Justin Bieber’s connection to the brand is just one example of how Fear of God is resonating with people who want to express their faith through fashion. Whether or not Fear of God is Justin Bieber’s brand, there’s no denying that it has become a major player in the fashion world.